The Agenda Podcast
The Agenda is CGTN Europe’s one stop shop for smart in-depth discussion and lively interviews with expert guests. We debate the issues that really matter in the world today, as well as unpacking the challenges and opportunities of tomorrow with unique insight from the world’s most populous nation – China.From our European headquarters in London, Juliet Mann interviews world leaders, CEOs of global brands, big thinkers, writers, activists, commentators and decision-makers to get answers to the questions the whole world is talking about.
The Agenda Podcast
Esporting Success
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CGTN EUROPE
This week marks the final stages of the latest Esports World Cup in Riyadh, Saudi Arabia. And with a prize pot of more than $70 million, it’s becoming very big business. The global market is projected to surge from $2.09 billion in 2024 to about $9.54 billion by 2034. The biggest market? China.
So what’s driving this growth and just how big could this latest tale of sporting success really get?
To find out, on this episode of The Agenda, Juliet Mann speaks to Chester King, Founder & President, British Esports, Professor Tom Cannon, Expert on sports' finance and economics at the University of Liverpool and Jake Trotman, long time gamer and Teaching Fellow at The University of Salford.